Setting up an online art store is a powerful way to reach collectors, fans, and buyers worldwide—on your terms. But beyond uploading your work, it’s about creating a customer experience that feels seamless, trustworthy, and aligned with your brand. Here’s how to build an art store that looks great and converts visitors into buyers.
Choose the Right Platform
The foundation of your store matters. Pick a platform that fits your needs, skill level, and budget.
Popular options:
- Shopify – great for eCommerce beginners and scalability
- Squarespace – Ideal for artists who want a stylish site with integrated selling tools
- Big Cartel – perfect for emerging artists with small inventories
- WooCommerce – for WordPress users who wish to full customization
Choose based on features, design flexibility, fees, and ease of use.
Create a User-Friendly Layout
Your store should be intuitive and visually appealing. Simplicity is key.
Essentials for usability:
- Straightforward menu with categories (e.g., Originals, Prints, Merch)
- Clean product pages with high-res images
- Mobile-optimized design
- Easy-to-find search, cart, and contact buttons
Your store’s design should reflect your brand and art style.
Write Compelling Product Descriptions
Words sell as much as visuals. A well-written description can turn curiosity into a sale.
Tips for compelling copy:
- Describe the story or meaning behind each piece
- Mention materials, size, framing (if applicable)
- Include care instructions or usage notes
- Be clear about availability and shipping timelines
Speak in your brand voice and help customers feel connected to your work.
Use High-Quality Images and Previews
Great visuals build trust and convey value. Invest in quality photography.
Image checklist:
- Show close-ups and full-view images
- Include styled mockups (art on walls, in homes)
- Offer zoom-in functionality if your platform supports it
Consider adding videos or 360° views for larger or more detailed pieces.
Set Up Secure, Transparent Checkout
If checkout feels shady or confusing, people won’t buy. Prioritize trust.
Make it seamless by:
- It offers multiple secure payment options (PayPal, credit card, etc.).
- Displaying return/refund policies clearly
- Adding a shipping FAQ
- Using trust signals like HTTPS, badges, and customer reviews
Build an Email List for Marketing
Don’t let visitors slip away. Turn interest into ongoing engagement.
How to start:
- Add a pop-up or inline form to capture emails
- Offer a freebie (wallpaper, discount, behind-the-scenes content)
- Send newsletters with new arrivals, process updates, or exclusive offers
Email helps you turn one-time buyers into loyal fans.
Simply Put, Sell With Confidence
Your online store is more than just a shop—it’s an extension of your creative brand. By building it intentionally and focusing on user experience, storytelling, and trust, you can create a storefront that showcases your art beautifully and drives sales and long-term success.
Need help setting up your store? Our team at JohnMcQuaid.art specializes in eCommerce strategy and design tailored for artists—get in touch today.
For a deeper dive into building your creative brand online, check out our Ultimate Guide to Artist Marketing, where we cover branding, digital presence, sponsorships, and more.
